What’s Your True Motivation for Being in Business?
We’re often inundated with endless media charter about becoming the ‘next Google’ or ‘next ‘Amazon’ business success. The perception that these reports paint can often cause aspiring and current business owners to lose their way and in some instances their personal financial viability by chasing fantasies. There are a lot of perceived reasons and technical explanations as to why this happens, but fundamentally it’s due to lack of purpose and vision for the business. Yes… it’s quite this simple. In working with and among startups and existing business owners, I’ve experienced more than enough businesses that exist for the purposes of just existing. A simple fix for vision / mission waywardness is to take time in the planning stages of the business and THINK!!! The following 2 questions will work wonders and get your creative juices flowing: What do I (we, if you have a team… which you should) want to accomplish with this business besides making a lot of money? AND Where do we want to be in 1 year? 3 years? 5 years?